When Canada’s University of Waterloo’s unveiled it’s new brand identity was leaked, students revolted to the only place where they know to scream — Facebook — arguing the new identity doesn’t befit a proud, venerable institution of higher education.
The University of Waterloo is undergoing a rebranding campaign starting in Fall 2009. The new logo has been leaked, and we, along with many other students and alumni, do not believe it represents UW’s prestige and degree of professionalism properly. This group is a place for students and alumni who are against this new logo representing our University to join and voice their opinion.
Please note these new logos will (according to reports) replace the current UW logos in all applications, with the exception of diplomas and convocation ceremonies (where the official seal is used instead).
But the hoopla over the logo ignores the fact that the re-brand — even if it’s a bit jarring to look at — is really edgy. And in the staid world of higher ed design, I can appreciate some thinking outside of the box and given the logo was leaked, we’re not even sure what the entire campaign was intended to communicate, so how can those protesting it, really assess it on its merits?
Then again, why should we let an opportunity to protest get in the way of a little fairness? Though I wonder if there was any token student representation as part of this process…