Independent schools have a bit of a different thing to consider when deciding on ways to leverage social media. While they’re not colleges, many of them are very different than traditional parochial or private schools in local communities due to their recruiting and alumni considerations.
It’s for all of these reasons that social media is just one more tool in a wide arsenal of communications mediums aimed at reaching audiences, expanding brand possibilities and so much more.
The question that prompted this post is basically a question of why. Why would an independent school use social media and what are the benefits?
Brand awareness and exposure are about more than brochures and advertising in traditional media. Social media is an invitation to discovering what an institution is about. There’s no better way to create a low-key introduction to your school than using social media tools.
For instance, using YouTube as a venue for videos about your school; whether it’s events held there, a look into a classroom experience or just life on campus, it can be a way to provide insight. It’s also a great way to demonstrate your values without writing a lot of words. It’s visual and appeals to both parents and prospective students.
The goal is to increase awareness and this is just one way to do that.