I’m so glad that the overwhelming whiteness of content strategy came up at #ConfabCentral last week. I’m gonna share some thoughts:
— Eileen Webb (@webmeadow) June 12, 2017
It’s really easy for events to bring people of color on stage to talk about topics of relevance. What has more power is bringing these talented folks into our organizations, onto our boards and working within our walls day by day. By enabling people to change our processes, disrupt our comfort with business as usual, it gives the places we work — and the people we collaborate — more direct applications of the ways we’ve changed how we do our business.
Just inviting someone to your conference isn’t a start. When people ask how to get into the business anywhere at the intersection of UX, content or design, I often tell them it’s about forging your own path because the blueprint isn’t the same.
You should be broadening the places you conferences attract speakers, by paying people and not assuming that everyone can afford to travel to a conference and speak for a belated travel stipend. I’ve run events and know how expensive they can be and how impossible it can be to get sponsors to pony up for events unless they deem it to be in their direct interest. (Or perhaps, you know the right people…)
Amplifying the same voices over and over again doesn’t serve in the interest of anyone.
The thing conferences can do for people who are marginalized, at least in my experience, is lend an air of credibility to people who are often otherwise overlooked. I generally don’t attend conferences anymore as an attendee unless I’m speaking. Friends already know this, but I’ve never admitted it publicly.
I hate speaker badges and dislike events that make people who aren’t part of the “in-crowd” feel isolated, but it’s hard even in the most accepting communities to manufacture an environment of inclusivity, because you’re dealing with people and it’s already hard enough to handle the other logistics of managing a successful event. At some point, you need to hope that you’ve curated enough of a community that people who are new won’t feel new for long and are able to engage and interact.
My experience is that people are tribal. They tend to hang with their coworkers if they brought them and after the first year at an event, they have their conference friends that remind me of summer camp pals and it’s difficult to break into that. Even as a seasoned speaker, I tend to seek out the new people at events. Partially because they tend to be younger and closer to my age, so we have similar things to talk about. The other reason is conferences even at the best are horrendously isolating.
Being a speaker protects me from some of that, but it’s not foolproof.
The way forward
I’ve written about this topic before and I don’t like talking about it, because I know this country’s history well enough to know that we need more than chatter to move the needle. I’m somewhat cynical about people’s commitment to progress, because the path to progress would be difficult even if the societal barriers that exist weren’t there.
Content strategy as a discipline is fuzzy. A lot of the people who do it have worked in industry long enough that they’re able to be independent or have jobs at forward-moving companies located in places that are closed off to a lot of ordinary folks. Now we have generations of people graduating university now or going back for second degrees, who might not realize such a job exists. That’s problematic, but it’s fixable through companies reaching out and by building some kind of community apparatus that engages people while they’re still in school.
We have to meet people where they are. There are no “one size fits all” solutions to intractable problems that in many cases we’ve inherited but did not create. It doesn’t absolve us of the need to fix them and it truly takes a unified effort, even if the aims and tasks are diverse.
Maybe this means some kind of non-conference related organization that can focus on these tasks all of the time. Perhaps some kind of broader community organ that invests (that means money, folks) in providing access through relationships, community engagement and that leads to roles and eventually credibility.
For all of the talk about inclusiveness, what a lot of people really need is the social capital to exist equally in a space where they’ll be taken seriously for their work, not for whatever “value” you perceive their experiences bring to the company/organization. Sometimes, it’s simply about creating the conditions to enable attendees to see marginalized people as professionals in their own right.