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Seth Godin to Higher Ed: Adapt or Die

Link: Seth Godin to Higher Ed: Adapt or Die

Why do colleges send millions (!) of undifferentiated pieces of junk mail to high school students now? We will waive the admission fee! We have a one page application! Apply! This is some of the most amateur and bland direct mail I’ve ever seen. Why do it?

Because everyone else does it? Because innovation and doing things differently is scary? If we don’t make our own solutions, someone will make them for us. Believe that.