in regular

Being relevant

This is part of the “not everyone is a high-powered expert” series; aimed at giving those who might not be ready for graduate level social media possibilities, something at their level.

Years ago, the debate and discussion was about finding ways to create pages and to debate whether to use social media at all. Now? The debates are done and everyone has jumped both feet into the water of the social web. 

Suffice to say, there aren’t enough lifeguards to police the waters. Now, the discussions have transitioned for many to determine how to get outsiders to care about what they’re doing in a world where there’s too much noise.

I hear the refrain often that “there’s too much to keep up with, so I don’t bother trying.” For those audiences, these tips are helpful reminders:

1. Connect. People want to know there’s another person on the other side of the digital presence, even if it has to maintain a certain institutional robo-tone.¬†

2. Engage. Engaging folks is often as much about timing as it about content. Relevant, interesting content that compels people to take the time to join the conversation works better than a barrage of seemingly unrelated topics that may not gain the traction of one or two thoughtful posts.

3. Community. Sometimes, it’s less about the people you’re seeking and more about the ones you have. What about all of the folks who’ve spent their time participating in your conversations when others weren’t as interested? It’s critical to foster a sense of community; whether or not you want to give them ownership. Making people feel actively part of a community will sell your blog as a place to come and bring others.