These days, everyone thinks they’ve got a million friends. It’s not until you spend some time with people who spend little time using digital media that folks like me who are uber digital begin to recall a time when our social networks were much smaller and recall how much work goes into cultivating personal relationships and managing to sustain them amidst a barrage of information.
The bottom line: It sure takes a lot of work to build relationships and maintain them.
The social web gives us an uncanny opportunity to put a barrage of information out for the world to see and lets people decide how much (or little) they want to consume. We make the assumption that most people are able to sift through it successfully and thus, we’re offended when they’re not as responsive as we’d like to what we deem as important that either gets lost in the grand shuffle of noise.
It leads to people trying to develop new ways to “get their message out” when really, what’s needed is to:
1. Sharpen our focus
2. Distill the noise out
3. Narrow the audience
Making it easier for our audiences to really listen to what’s being said, I find it’s almost better to say less than to say more, even as the urge exists (as well as the mediums) to overshare.