Strategic communication in major college athletics is a critical need

Where are the crisis communicators inside big-time athletic departments? I cringe when I see players give interviews, watch coaches rant about the perils of social media and see consistent failure to understand how the mediums of communications in a digital age have evolved.

It seems most athletic marketing focuses on promotion, rather than strategic communications and it’s something that really needs to be a more visible part of the communications strategy for athletic programs at the highest levels of inter-collegiate athletics.