I was alerted to this from the good folks at mstonerblog and I couldn’t help but post it. It features Macalester College’s President and it’s just a really funny, but interesting look at the college in a way you’d normally not get to see it.

This is the sort of thing that’s only made possible through social media. If they’d done this, put it on a DVD and sent it out to people; not only would fewer folks have seen it, but the time (and cost) to do it wouldn’t have necessarily been worth it. Instead, they get lots of eyeballs and a ton of goodwill from people who might have never heard of the school, just because so many people will know that it’s not something they’d ever see considered at their own institution.

Projects need to be undertaken with sensitivity to the cultural mores and institutional quirks of each school, because the only way to show what you’re about, is to show people what you’ve got. No better way than to showcase your people.

Emphatically yoU.

It can be so easy to get caught up in trying to be keep up with the Jones or to be like everyone else. In a world where specificity can be the difference between a sale and a missed prospect; where we have 1000 choices of toilet paper, it PAYS to be who you are.

Simply put, knowing your message and getting it out there, is what can help you stand out from the competition.

Focus.
What makes you who you are?

Composition.
What are you made of?

Opportunity.
What talents are you trying to leverage? Why?