I’m a student of history. More than that, I’m a student of policy. Before I got distracted with a career in web shenanigans, my path was headed towards a Ph.D. in Policy Studies because I saw that as a way to impact the world. Then tech happened and I started thinking about other things and figured I’d eventually get back to dealing with the world in a better way once I had other stuff figured out.
Well, things aren’t getting better. Despite all of the speaking I do and the cool people I get to interact with and learn from, I often feel like I don’t have anything new to contribute to conversations about code. I find most of our rants — even my own — about design and the ways we can improve the world a bit drab. It’s less about people not caring (I certainly do), but I feel like there’s a need to be more audacious.
When you look at the design of policy matters, everything from health care to housing, it’s evident that a lot of people are asleep at the wheel while the bulk of the country suffers and falls behind because no one really understands how to impact the daily operations of our services. Often, you’ll read about how other countries have tackled these issues through better bureaucracy, homogeneity or a strong social safety net that we in the United States seem to eschew in the ethos of “Sucks for you, I got mine.”
What a strategist to do? I’m thinking aloud not just about a pivot of my own work, but developing a better toolkit for helping people who feel powerless to shift the way they work to impact the everyday balance of things. While we can’t all go to Washington, there is much work to be done in our own backyards. The U.S. Digital Service and the various innovation outfits that are cropping up throughout California, Austin, Philly and elsewhere are admirable and surely have their place. But most of these well-intentioned entities just reinforce the status quo that tech has a problem with.
I’m tired of hearing about outreach and pipelines. I don’t need to read another screed on Twitter about how [x] company needs to “do better” with the solution generally being “hiring a few high profile people to talk about how this is a complicated problem and things are changing.” We need to stop wanting to work in tech conclaves with likeminded people and need to build new settlements in places nobody really wants to live.
I say that derisively, because if you’ve been to any small city in country, there are always a few dozen diehards who are convinced its the best place in the world and if you spend a few days with them, you’ll start to believe it too. Then you leave, go back to your city with ample food options at 3am and remember why you pay too much for rent because there’s no way you’d want to leave this for that.
So where does that leave us? Where do we go? How do we solve the dilemma of a bunch of otherwise smart people wasting their 20s trying to raise “venture capital” and “pitching” rich people who seem to get off on watching these kids squirm and waste their time applying energy to problems that don’t solve the core issues of our communities. Even when you live in idyllic Midwestern cities, there are big problems at stake. Homelessness is rampant, Baby Boomers and their progeny benefit from the boom in rental properties while millennials and beyond opt for experiences over owning stuff (other than an iPhone…) and the media struggles to keep up.
Every cool person with an idea can’t go work for the cool companies. And despite what it feels like, we’re all not going to start successful companies with huge market caps either. That doesn’t make the pursuit of solving everyday problems less worthwhile or meaningful. It just means we have to reposition what it means to be useful.
Reclaiming strategic design
The good folks at the Helsinki Design Lab once called ‘strategic design‘ : the application of design principles towards solving big picture real-world problems. This is not sexy because there are no artifacts to put on your portfolio and you can’t sell governments on the trenches when people have elections to win. Which is why we constantly see solutions pointed towards the low-hanging fruit and using an ice pick to chip away at structural problems when we really need a demolition crew to blow up the ways we’re attacking these problems.
Where does this lead? More on that later. In search for myself and deciphering my future, I’ve realizing that I was spending too much time attempting to fit into whatever people are talking about, rather than carving out my own lane and moving towards what interests me. I never stopped caring about these topics; many of my private conversations with friends are about problems local and global and ways we can attack them.
I think there’s more we can do and frankly, we need more voices that don’t reflect the dominant culture participating in shaping the future direction of where we’re headed. We also need to empower people who are quiet, prepare tools to help people level up and educate folks who don’t know how we got here about the ways we ensure that our next generations don’t have to clean up all of the messes we’re leaving behind.
More to come.
This is just a draft, but I needed to get it out. Feel free to talk to me about it.