in Ideas

It doesn’t matter where you park your content

Folks have been asking a lot lately whether or not to post things on their blogs or sites like Tumblr, Medium or elsewhere. I say it doesn’t matter. I’m the king of too many content platforms. I have far more tumblrs than I’m willing to admit, twitter accounts for every project that I will often repurpose, I have my name in several national extensions (you won’t believe often people ask me why I own ronbronson.co.uk) and the answer isn’t vanity. My goals change, so my sites change and how I structure them change as well. I’ve maintained a blog & website in some form or another since the 90s, so this isn’t really a new problem.

But you’re wondering about you, so let’s get to it.

It’s really about your goals. I’ve actually talked about this topic recently, but I also changed my mind. It boils down to your goals. If you want to reach people outside of your field, Medium is a good place because it enables you to engage people who might never decide to visit your personal site. Sure, you want people to visit your site, but Medium lets you export your content at any time so it’s not as if your stuff is locked away never to be retrieved if they shut it down. (In theory.)

On the other hand, if I feel like something is for more a segmented audience, I’ll use my own blog to share that information because I think if you get on the megaphone too much it dulls the impact of the stuff you really want people to see. This is a personal choice, though. I think all of us think our musings are important, but there’s a big difference between scribbling thoughts that you want to flesh out and using the way for specific feedback that you’d struggle to get from inside your own circles. I’m always hesitant to signal boost things unless I feel like they’ll resonate, which is partially what got me to Tumblr in the first place. When I first started this blog in 2008, I would often end up blogging about a lot of unrelated things. It’s nice to feel like you have an audience, but you learn as you go on that not everyone cares about the things you do. We tolerate it from our friends and loved ones, because they’ve earned that spot. But if you give every internet yahoo a platform in your mental space, it’ll crowd out whatever mental energy you have to take in the good stuff people are sharing.

The last thing is, domains can change and leaving your work in a place that’s more permanent can ensure that if you lose access to a site or something, you’ve effectively created a backup.

As someone who’ll often do anything other than write, you just need to focus on getting the words down on paper. Where you put it isn’t as important is having something to put someplace.