in doing what you love

Happy President’s Day video from Macalester

I was alerted to this from the good folks at mstonerblog and I couldn’t help but post it. It features Macalester College’s President and it’s just a really funny, but interesting look at the college in a way you’d normally not get to see it.

This is the sort of thing that’s only made possible through social media. If they’d done this, put it on a DVD and sent it out to people; not only would fewer folks have seen it, but the time (and cost) to do it wouldn’t have necessarily been worth it. Instead, they get lots of eyeballs and a ton of goodwill from people who might have never heard of the school, just because so many people will know that it’s not something they’d ever see considered at their own institution.

Projects need to be undertaken with sensitivity to the cultural mores and institutional quirks of each school, because the only way to show what you’re about, is to show people what you’ve got. No better way than to showcase your people.