in Ideas

Messages in a hypersocial world

A group of youth interacting
Image via Wikipedia

These days, everyone thinks they’ve got a million friends. It’s not until you spend some time with people who spend little time using digital media that folks like me who are uber digital begin to recall a time when our social networks were much smaller and recall how much work goes into cultivating personal relationships and managing to sustain them amidst a barrage of information.

The bottom line: It sure takes a lot of work to build relationships and maintain them.

The social web gives us an uncanny opportunity to put a barrage of information out for the world to see and lets people decide how much (or little) they want to consume. We make the assumption that most people are able to sift through it successfully and thus, we’re offended when they’re not as responsive as we’d like to what we deem as important that either gets lost in the grand shuffle of noise.

It leads to people trying to develop new ways to “get their message out” when really, what’s needed is to:

1. Sharpen our focus
2. Distill the noise out
3. Narrow the audience

Making it easier for our audiences to really listen to what’s being said, I find it’s almost better to say less than to say more, even as the urge exists (as well as the mediums) to overshare.

  1. Blog posts, status updates and tweets are so easy to produce that they are broadcast without much thought to their value or relevance. They seem increasingly to be “all about me” without regard to the audience or its needs/interests.

    I was looking at my twitter volume stats the other day and it was interesting to me how I went from tweeting all of the time (mostly replying, but still) to really barely saying much at all. But I like it more now, because I feel like when I do say something, I’m trying to consider the value. It might be something inane to others and I still might post it, but…it’s a consideration that wasn’t always there before.

  2. Interesting points Ron – with which I agree. Saying less also means making sure that what do you eventually say is worth other people’s time to listen to. Blog posts, status updates and tweets are so easy to produce that they are broadcast without much thought to their value or relevance. They seem increasingly to be “all about me” without regard to the audience or its needs/interests.

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