in Digital Web

Season 2 of #24hrsofstrategy

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Season 2 of my ongoing series #24hrsofstrategy started tonight.

It won’t be 24 articles, mostly because Medium doesn’t support that. Nonetheless, I’m going to be talking about web management, the way things are and how we neglect people who manage our sites and why we need better education for ordinary web people.

Not just at expensive conferences, but in ways that people can actually get the information they need. So much of the conversations about design thinking or strategy are always high minded. They’re aimed at people who don’t work in the trenches, but are good at passing the ball to someone else to figure out how to actually get the work done. Or setting battle plans that don’t bear any resemblance to reality & hope it’ll be good enough.

We can do a better job. I’ve known this my entire career, because I’ve been at very stage of this process from the entry level guy punching above his weight to the dude in charge of an entire department of web managers across a disconnected network trying to figure out how to implement bad policy being given to me by people who don’t know what we’re actually going through; while deciding what I can do to provide actual air cover while my people on the ground get real work done.

Maybe this will resonate. Perhaps it won’t. I don’t know that I care anymore, I just needed to record the background, the struggles & my solutions for fixing what I see are problems.

Sometimes has to.

(P.S. Here’s the link to Season 1 in case you missed it. Season 2 will be a lot better though.)