in Higher Ed

The greatest hits: edustir over a year

I decided to head back into the archives and dredge up my personal favorites, as well as some of the best received posts over the past year or so:

1. Debunking “You Have To Go Where The Students Are”: One of my favorite posts of the year so far. It’s not proposed as an either/or proposition, it’s really speaking to the reasons people decide to invest in social media platforms and it’s usually related to “going where the students are.” In this post, I confront that myth and really try to parse out things institutions need to consider when extending their brands into the social media realm.

2. Social Media, Participation and the Free Rider Problem: I enjoyed writing this one, maybe because the former copy editor in me enjoyed coming up with the headline.

3. Social Media Isn’t Medicine: Not lots of comments, but lots of people have searched for this over the past few months, which surprised me since it’s not a particularly long piece. But the post was well received and we dig that sort of thing.

4. We Need More Social Media Experts: This one was funny. I got a lot of awesome feedback from the Higher Ed braintrust, then a bunch of other people came in and thought I was advocating for a rise in the number of people who put “expert” in their Twitter bio.

5. Content Cowboys & The Need For Wranglers: Redundancy and CMS vendors.

6. The Web and the offices behind it: Some riffing on the idea of web offices in higher education, a big bully pulpit topic of mine last summer.

7. Twitter is just like high school / Only fools don’t use Twitter: These were a series of posts describing my distaste for Twitter, followed by a post praising the brilliance of it. If you can’t beat them, join them. Or play both sides.

  1. Ron – I love the post on how social media isn’t medicine and the post about Twitter. At University of Richmond, we’re incorporating social media as part of an overall marketing and public relations strategy. We launched our Web site redesign yesterday – – and the site incorporates social media, customization and storytelling. Realizing that social media IS NOT a cure-all, we are experimenting with how best to implement social media as part of an overall comprehensive strategy. You can check out an overview of the site with screen shots at

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