in Strategy

The UX of restaurant websites

I wrote a brief thing on Medium, reflecting on some tweets earlier tonight about restaurant websites. My main point is the best way to understand why restaurant websites are bad, is canvassing restaurant owners to find out what their problems are with existing sites.

Just creating a tool isn’t a panacea. I can see a world where you could create a MVP that attracts lots of funding because it’s a problem that many people recognize. But if we’re talking about viability, you need an approach that takes into account an understanding of the market problems in the first place.

Too often, we want to just build for problems we perceive and iterate from there. While this works for some sectors, I think a customer experience driven area like restaurants require a research-first approach.